A structured correction of your audience, outcome, container, and pricing architecture. Not general coaching. Not motivational accountability. A precise, 30-day engagement that produces a single commercially coherent offer — and the structure to sell it cleanly.
This is for coaches 6 months to 6 years into practice who are already working with clients and have delivered real results — but whose business has grown organically rather than architecturally.
The skill of coaching is already there. What's missing is not competence. It's commercial clarity.
In 30 days we work across four domains of offer architecture — not as separate workstreams, but as interconnected layers of the same commercial structure. Everything feeds into one output: a single, clearly defined offer that sells itself.
We narrow your target from a broad category to a commercially coherent segment — a precise person in a precise situation. Vague audiences attract vague buyers. We identify one real group with a repeatable problem and a clear desired outcome, producing an Audience Anchor Statement that becomes the foundation for everything else.
Deliverable: Audience Anchor StatementWe define a single primary result your client achieves — not a list of benefits, not a journey, but one concrete transformation that justifies the investment without negotiation. When someone asks what you do, the answer becomes: "By the end of [X weeks], you will have [specific result]."
Deliverable: Flagship offer designScope, cadence, and price are aligned to the depth of the problem you solve. Most coaches are underpriced not because they charge too little — but because their container doesn't structurally justify more. We anchor pricing to transformation value, delivery capacity, and your revenue ceiling. No emotional guesswork.
Deliverable: Pricing & capacity modelWe install a diagnostic sales structure that qualifies before it persuades. Fewer conversations. Higher close rate. No discount pressure. An application step, structured discovery conversation, and clear acceptance criteria — so the offer does the selling and you do the selecting.
Deliverable: Structured entry systemThree offers running simultaneously, no single commercial anchor. Revenue between €1,500–€3,000/month with some months signing no new clients despite consistent content and effort.
Burnout Reset Coaching Sprint at £1,600. Prospects came into calls already understanding the structure — conversations became direct, not exploratory.
Regular Instagram enquiries turned into lengthy conversations that rarely converted. Signing 1–2 clients per month despite heavy content output and a growing audience.
Overthinking Reset Sprint at £1,200. Prospects now understood the programme before the conversation began.
Every engagement looked different. Pricing ranged €150–€250 per session. Revenue swung between €2,000–€6,000/month. Sales conversations required designing the engagement in real time on every call.
Leadership Transition Sprint at £3,000. Clients committed to a defined outcome — not individual sessions — stabilising delivery and income.
Mixed ad-hoc sessions, a workshop, and a loose four-session package. Most enquiries led to exploratory conversations that went nowhere. Monthly revenue averaging €1,000–€1,500.
Career Direction Sprint at £1,500. Clients committed to a defined outcome and timeline — no more selling the next session.
Knowing what to exclude is part of the same discipline this work teaches. Precision over breadth. Always.
Every application is reviewed personally. If accepted, you'll receive a calendar link for a brief diagnostic call before the engagement begins.
Payment upfront · 30 days · Places limited per cohort
Free to apply · Application reviewed within 48 hours